How Planning Bolsters Client Relationships: Cerulli

September 17, 2026 at 12:22 PM
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What You Need To Know

  • Twenty-four percent of advisors in a new study reported that their clients receive targeted planning to address a specific need.
  • About half said said their clients receive comprehensive, ongoing planning advice.
  • Cerulli recommends that advisors use the client intake process to paint the broadest picture possible of a potential client’s financial goals.
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