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5 People Dominate Retirement Advice on TikTok, Study Shows
Features January 13, 2026 at 05:09 PM
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What You Need To Know
- A new research report examines nearly 30,000 social media posts about retirement savings and investing.
- The authors find "traditional news outlets" contributed just 23% of retirement-related content.
- Investors can be intimidated by the prospect of seeking professional advice, and the industry needs to do better at meeting them where they are, a marketing expert says.
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