Schwab’s New Assets Rise 48% on Demand From Investors

News October 16, 2025 at 11:51 AM
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What You Need To Know

  • A third of new-to-Schwab retail households are “Gen Zers,” or customers under 28 years old.
  • The brokerage, which is also a bank, is investing in physical locations alongside its digital presence.
  • The Westlake, Texas-based company said last month it would add 16 branches and expand or relocate 25 existing locations.

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