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January 29, 2024 at 11:20 AM
A federal court judge has sided with Allstate in a case involving a website customer tracking service that recorded the health information customers entered into underwriting forms.
U.S. District Judge Jacqueline Scott Corley issued an order dismissing a suit filed by Conrad James against Allstate’s Allstate Insurance Company unit.
The judge gave James permission to file a new version of the complaint by Feb. 5.
Representatives for James, Allstate and Heap did not respond to requests for comments on the case.
What it means: The Allstate case is a part of an avalanche of suits that plaintiffs have filed in connection with consumer-facing companies’ use of ordinary web traffic analysis systems.
This particular case could affect any companies that are using standard “customary journey” tracking tools while collecting information about the age, height, weight, health status and other health-related characteristics of the visitors.
The ruling in the Allstate case may be a sign that, even in a case involving insurance companies, visitor-tracking systems and sensitive health information, plaintiffs may have a hard time prevailing.
The quote search: James used his mobile phone and a computer to search for an insurance quote on Allstate’s website in November and December 2022.
