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The Seven Deadly Sins of Year-End Advising

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The holidays are here. It is a time for relaxation and celebration. Advisors need to keep their wits about them to avoid making mistakes that can damage client relationships.

December is not the time to put your business in cruise control. There was a saying back in the old Soviet Union. It went something like this: “They pretend to pay us and we pretend to work.”

The temptation advisors face: You go through the motions in December and have fun instead. Your clients might think you are not paying attention. Your production for December craters. You miss your goals.

December comes with its own set of opportunities to do business because the year-end deadline looms. If you resist these seven sins, you can take advantage of these opportunities.