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Kelly Fristoe. (Photo: National Association of Health Underwriters)

Life Health > Health Insurance > Medicare Planning

Texas Agent to Lead National Health Advisor Group

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What You Need to Know

  • The National Association of Health Underwriters represents about 100,000 health insurance and benefits professionals.
  • Fristoe is the founder of Financial Partners in Wichita Falls, Texas.
  • Eric Kolhsdorf, an Iowa benefits advisor, is the NAHU president-elect.

Kelly Fristoe will now help health insurance, brokers and consultants shape health policy in Washington, and in state capitals.

Fristoe has taken over as the president of the National Association of Health Underwriters, a Washington-based group that serves more than 100,000 health insurance advisors.

Fristoe succeeded Eugene Starks, a benefits broker based in Jackson, Mississippi.

Fristoe is the founder and CEO of Financial Partners, a company based in Wichita Falls, Texas, that sells individual health insurance and employee benefits products and services. In 2020, he started Health IQ, a Financial Partners affiliate that sells Medicare plans.

“I look forward to working with our members to advance NAHU’s goal of expanding access to affordable and quality health insurance,” Fristoe said, in a comment about his new role at NAHU.

What It Means

If you have practical ideas about how to make health insurance work better for your clients, Fristoe is someone who could help you get your proposal a fair hearing.


NAHU is a group founded in 1930. It has since grown to encompass 200 chapters located throughout the United States, and it has about 100,000 members.

NAHU often comments on, and sends witnesses to hearings on, federal and state proposals that could have major effects on commercial health insurance and health insurance professionals.

In recent years, as the Affordable Care Act has reshaped the ordinary individual major medical market, more of its energy has shifted to the Medicare plan market and employee benefits market.

Other Officers

Eric Kolhsdorf is the new NAHU president-elect.

Kohlsdorf is the president of Prisma Strategies, a Des Moines, Iowa-based benefits consulting firm.

From 2001 through 2009, he was the executive leader on the central committee of the Pold County Republicans of Iowa.

He was the chair of NAHU’s Health Underwriters Political Action Committee from 2016 to 2017.

The other new officers are:

  • Vice president: Alycia Riedl
  • Treasurer: Susan Rider
  • Secretary: David Smith

Pictured: Kelly Fristoe. (Photo: National Association of Health Underwriters)


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