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Life Health > Running Your Business > Selling

Integrity Marketing Acquires Lion Street and Maryland Life

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What You Need to Know

  • Lion Street has relationships with about 750 financial professionals.
  • Maryland Life serves about 25,000 clients per year.
  • Integrity Marketing now has $20 billion in assets under management and advisement.

Integrity Marketing — a financial services distributor that has been growing rapidly through acquisitions — has announced the purchase of Lion Street and Maryland Insurance Services.

Integrity Marketing is a Dallas-based company that now has relationships with 420,000 agents and advisors and 10 million clients.

The company is generating about $7 billion in sales per year, and it has $20 billion in assets under management and advisement.

Lion Street

Lion Street is a life insurance, wealth management and financial planning organization with headquarters in Austin, Texas.

Bob Carter started Lion Street in 2010. It now has ties to 750 financial professionals. Those financial professionals generate $150 million in life insurance sales per year and have $15 billion in assets under advisement.

Bob Carter, Lion Street’s founder and CEO, and Jim Cahill, the president, will become managing partners at Integrity Marketing.

Maryland Life Insurance Services

Maryland Life is a Bel Air, Maryland-based independent marketing organization that was founded in 2008.

The company distributes mortgage protection insurance, final expense arrangements, annuities and traditional life insurance to agents around the country.

Those agents serve about 25,000 clients per year and generated $30 million in sales in 2021.

Frank Eufemia, the president of Maryland Life Insurance Services, will become a managing partner at Integrity Marketing.


(Image: PLotulitStocker/Shutterstock)


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