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Technology > Marketing Technology

Snappy Kraken Launches 3 New Marketing Programs: Tech Roundup

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What You Need to Know

  • Incedo is Skience’s first implementation partner for the new cloud-based wealth management platform SkienceONE for RIAs.
  • Subscription-based advice platform Facet Wealth raised $100 million in Series C funding.
  • Zoe added a new advisor to its Zoe Network advisor-client matching platform: Exencial Wealth Advisors.

Snappy Kraken is introducing three new marketing programs in 2022 that it said are designed to “significantly accelerate organic business growth.”

The new programs include a free series of live workshops, the first financial advisor marketing Jolt Conference, and a $1,000 advertising credit.

Snappy Kraken started offering free monthly, 90-minute interactive workshopping sessions with Robert Sofia, its CEO. The first session was held Wednesday, and there will be nine sessions in all, the company said. During the workshops, advisors and their internal marketing teams will be able to “hone their skills while putting their marketing ideas and theories into practice,” according to the firm.

Financial advisors and marketing professionals are “trying their best to stand out among their competition but we’re seeing a lot of [advisors] getting caught up in the minutiae of their campaigns rather than focusing on the real heart of the message they’re trying to get across,” according to Sofia.

“Our workshops will walk participants through a demonstration of the core principles that have fueled the growth of hundreds of Snappy Kraken advisors and will give our users that extra edge to get noticed,” he said in a statement.

The inaugural Jolt Conference will be held May 4-6 in Las Vegas. The three-day event will feature 21 sessions with successful marketers from within financial services, as well as leaders in marketing and creative services more broadly, including Adam Morgan, executive creative director at Adobe.

Advisors who join Snappy Kraken this month will receive a $1,000 credit toward advertising when they complete three basic marketing activities. The credit will help them get in front of “fresh prospects and equates to about 20 new introductions,” the company added.

Skience Partners With Incedo

Financial services and consulting provider Skience teamed with Incedo, a technology solutions firm for the wealth management industry, on the new, all-in-one, cloud-based wealth management platform SkienceONE for RIAs.

SkienceONE provides a turnkey, modern wealth management experience for RIA firms of all sizes, the companies said in a joint announcement on Tuesday.

The platform will increase deployment scalability and provide RIAs and their clients with an enhanced experience, according to the companies.

The app features out-of-the-box integrations with custodians and technology providers including Envestnet’s MoneyGuidePro and Morningstar.

Advisors also get access to Skience’s Advisor Transitions tool that includes a client onboarding and new account opening solution, a client portal, and Skience Safe, a Securities and Exchange Commission 17a-4 compliant repository.

Incedo is Skience’s first implementation partner and contributed its expertise in technology services from strategy to execution, while allowing SkienceONE to broaden its reach within the wealth management industry, the companies said.

Facet Wealth Secures $100M in Funding

Fintech firm Facet Wealth raised $100 million in Series C funding that it said Wednesday was led by Durable Capital Partners, with participation from previous investor Warburg Pincus, TeleSoft Partners and Green Cow Venture Capital.

Facet previously raised $65 million and has raised about $165 million in funding since 2016, it said.

The firm provides personalized financial advice on a subscription basis.

By combining proprietary technology with certified financial planner professionals, Facet says, its goals are to create a “new standard in financial planning” and increase access for 40 million underserved U.S. households.

Facet’s fees, based on a transparent subscription model, were designed to serve clients across all phases of their financial lives, it said.

The company has grown by a factor of 10 since 2020, with revenue increasing from $2.5 million to $25 million, a company spokesperson said on Thursday.

It will use the new funding mainly to “continue to fuel that top-tier trajectory,” it said. “Facet will also make investments across its technology and product suite,” and also in client experience enhancements, it added.

Facet now serves more than 10,000 clients and has over 300 employees in 42 states, it said.

Zoe Adds Exencial Wealth Advisors

Zoe, a digital platform that matches RIAs with investors, recently added a new advisor to its Zoe Network: Old Lyme, Connecticut-based Exencial Wealth Advisors.

RIAs that join Zoe are vetted before joining the Zoe Network to make sure they have the “right interest-aligned advisors to connect clients with,” it said in a statement.

“Advisors who join the network take into account each client’s whole financial picture, including investment, planning, taxes, estate and risk altogether to create a robust, personalized wealth management plan,” Zoe said.

Exencial has 10 locations and services more than 2,500 clients and accounts with a combined total of $4.3 billion in assets under management, according to Zoe.

(Pictured: Robert Sofia, CEO of Snappy Kraken)


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