What You Need to Know
- One of the Integrity Marketing acquisitions is for a traditional life distributor.
- Another involves an independent marketing organization with strong technology tools.
- Everyday Life has attracted cash from a midsize insurer.
Integrity Marketing Group LLC — a big insurance distributor — has acquired two smaller distributors: Theodore Group and Aspect Management.
Integrity Marketing is a Dallas-based company that’s been growing rapidly through acquisitions. It has ties to 370,000 agents, and those agents could make about $7 billion in sales this year.
Theodore Group is a 12-year-old, Kissimmee, Florida-based distributor that will make about $15 million in life insurance sales this year.
Integrity Marketing said Nick Theodore, Theodore Group’s CEO, and Cindi Theodore, the company’s chief operating officer, will become managing partners at Integrity Marketing.
Aspect Management is a Columbia, South Carolina-based independent marketing organization (IMO) that was founded in 2003. It sells health insurance, life insurance and final expense insurance products to older consumers, using high-tech systems.
Aspect Management has relationships with about 50,000 U.S. households and expects to make about $75 million in sales this year.
Graham Miller, president of Aspect Management, and Ava Miller, vice president of Aspect Management, will become managing partners in Integrity.
In other deal news:
American Enterprise Ventures LLC — an investment arm of Des Moines, Iowa-based American Enterprise Group Inc. — says it has made a significant investment in Everyday Life.
Everyday Life is an Andover, Massachusetts-based company with a digital life insurance agency system that helps consumers lock in and buy coverage.