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Integrity Marketing Adds an Actuarial Firm

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Integrity Marketing Group LLC — a company that has acquired a long list of insurance marketing organizations — is branching out.

The Dallas-based life, health and annuity distributor has acquired CSG Actuarial LLC. The 14-year-old, Omaha, Nebraska-based actuarial consulting firm has developed a family of life and health quoting tools, include those for Medicare supplement insurance policies, Medicare Advantage plans, final expense life insurance, dental insurance for people over 65, and hospital indemnity insurance.

(Related: Frequent Senior Market Firm Buyer Gets More Cash)

Integrity Marketing used cash from an investment firm to build a company with relationships with about 325,000 independent agents. The firm says the deal will help it improve its own information systems and services, and give agents, agencies, consumers and even insurers more information about insurance products and consumers’ insurance needs.

“CSG will continue to develop and enhance new and existing software as a service (SaaS) solutions to simplify and streamline quoting, enrollment and other fundamental processes,” Integrity Marketing said in a statement.

Sales price was not disclosed, but the companies did state that Bryan Neary and Doug Feekin, CSG’s principals, will become managing partners at Integrity Marketing.

In related news, Integrity Marketing said it also has acquired IFC National Marketing Inc., a health insurance marketing organization based in Fairmont, Minnesota.

Dave Martens, Dave Thesing and Todd Villeneuve — the owners of IFC — will each get stakes in Integrity Marketing.

IFC sells ordinary life insurance, final expense life insurance and annuities as well as Medicare coverage and other types of health insurance. The company works with about 70,000 consumers every year, according to Integrity Marketing.

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