A Dallas-based senior market products company that has been gobbling up smaller competitors says it now has a major new investor.
Managers of Integrity Marketing Group LLC say the firm has taken a “growth investment” from Harvest Partners. Harvest Partners is a midsize private equity firm based in New York.
Integrity Marketing managers did not say how much cash Harvest Partners has put in, or how big of a stake the firm has acquired.
Another private equity firm, HGGC of Palo Alto, California, bought a stake in Integrity Marketing in 2016.
Integrity Marketing managers say that they, HGGC and other investors that came aboard before Harvest Partners continue to control a majority equity stake in Integrity Marketing.
Harvest Partners will be investing alongside HGGC, rather than buying HGGC out, according to Integrity Marketing’s managers.
Since HGGC invested in Integrity Marketing, Integrity Marketing has completed about 20 acquisitions