Northwestern Mutual has rolled out new ads that sell the value of professional financial advice.
The Milwaukee-based insurer is using the ads to convey the idea that consumers should connect with an advisor to talk about the effects of the COVID-19 on their finances.
- Web video versions of the new Northwestern Mutual ads are available here.
- An article about how Northwestern Mutual sees consumers’ tolerance for investment risk is available here.
The company has started out by producing three ads in the Client Stories campaign. The ads are running on TV and on digital services. Northwestern Mutual is also running a version of the campaign on social media services.
The TV ads will begin airing in the second week of September, during the U.S. Open and the start of the NFL regular season.
The ads feature business and professional firm owners who talk about how the advice of their Northwestern Mutual advisors has helped keep them going during the pandemic.
In “Meet Melvin,” for example, Melvin Gonzalez says advice from his advisor saved his painting business.
Mrs. & Mr., an ad agency in New York, worked with Northwestern Mutual to create the campaign.