HighTower CEO Bob Oros. Hightower CEO Bob Oros.

Hightower has launched a virtual business enrichment program to help its advisors manage and grow their business during the current crisis and beyond.

The online education program, called Elevate, features webinar meetings, video lectures and workshops on specific topics such as organic growth, human capital, digital operations and business valuations.

“These virtual learning opportunities are a great way for our advisors to leverage our close-knit community to learn, collaborate and grow together — even from afar,” said Bob Oros, Hightower CEO, in a statement.

He tells ThinkAdvisor that the program is “not solely attributable to COVID-19 pandemic” but does leverage the time that many of advisors have now because they’re not commuting to offices or flying long distances for business, and it will continue afterward.

Each course is instructor-led and limited to 20 participants to provide ample opportunity for collaboration, ownership and accountability, Oros said. Two have already kicked off: the Business Owner Services Series, which focuses on differential valuation capabilities for existing and prospective business owner clients, and the Organic Growth Series, a 20-week course designed for advisors who want to jumpstart business growth.

Two courses will begin in the near future: the Human Capital Series, which can help advisors with sourcing, hiring and retaining talent, and the Scale and Efficiency Series, designed to help firms adopt and maximize digital operations tools. All include homework and advisors helping each other.

Enrollment is open on a first come, first serve basis and there’s already a waiting list, Oros said. He expects the current courses will be offered on an ongoing basis and more will be introduced in the future.

Hightower has 105 advisory firms operating in 33 states. As of March 31, their assets under management totaled $50.8 billion.

— Check out Hightower Launches Marketing Platform for Advisors on ThinkAdvisor.