Integrity Marketing's headquarters in Dallas. (Photo: Integrity Marketing) Integrity Marketing’s headquarters in Dallas. (Photo: Integrity Marketing)

Internet Marketing Group LLC has acquired another life and health distributor.

The Dallas-based senior products distributor announced today that it has scooped up Agent Pipeline Inc. of Saint Albans, West Virginia.

Agent Pipeline distributes products such as Medicare Advantage plans, Medicare supplement insurance, individual health plans, prescription drug coverage, and final expense products.

(Related: Integrity Marketing Acquires Iowa-Based Distributor)

Agent Pipeline was founded in 1988 and now has 118 employees.

The company has relationships with 65,000 independent agents and about 1 million consumers. The company’s agents will place about 250,000 new insurance applications this year, and those applications should generate about $500 million in new insurance premiums, according to Integrity Marketing.

That would mean each application placed should generate about $2,000 in premiums, according to ThinkAdvisor calculations.

Integrity Marketing says Agent Pipeline’s ownership team — Larry Kimble, the founder; Ryan Kimble, the president; and Laura Kimble, the executive vice president — will get a stake in Integrity Marketing. Integrity Marketing did not describe the stake, but it said Agent Pipeline employees will be able to join the Integrity Marketing employee ownership plan.

Integrity Marketing completed 24 acquisitions in 2019. The company says it now has relationships with about 235,000 agents and will help carriers produce about $2.5 billion in new annualized premiums in the coming year.

The firm estimates that it has relationships with about 5 million clients, up from 4 million in 2019.

— Read Integrity Marketing Acquires Final Expense Life Distributoron ThinkAdvisor.

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