XY Planning Network, a providor of monthly fee-based services to Gen X and Gen Y clients, has named two women to its executive ranks. Kasia Kulbacka is now chief operating officer, and Lisa Asher, a chartered financial analyst, is leading XY Investment Solutions, a turnkey asset management program used by some 1,100 advisors.
The firm said that it designed its search for leadership “with the goal of achieving long-overdue equality in financial planning.” It aims for its executive team to be at least 50% female by 2021 and describes this effort as a target and not a hiring quota; its director-level leadership team is currently 56% female.
Kulbacka joins XYPN after about 15 years in the energy sector, including management of 250 employees; in her new role, she will be focused on growing the firm from 50 to 250 staff members.
Asher’s 10-plus years of work as a CFA include roles at Clearnomics and Fragasso Financial Advisors, her LinkedIn profile states. In addition, she has been a board member and Diversity & Inclusion in Wealth Management Conference chair for the CFA Societies-Americas Region.
According to XYPN CEO Alan Moore: “We’d like to see the industry move away from tapping a buddy on the shoulder in the old boys’ club to assume leadership positions. We’re committed to a systematic recruiting process that more heavily weights relevant, transferable skills vs. industry experience because, frankly, there is a lack of diversity from within the profession today.”