Jack Brod, 2020 CFP Board chair Jack Brod, 2020 CFP Board chair.

The Certified Financial Planner Board of Standards’ board said Tuesday that Jack Brod has become the 2020 chair.

Brod, a former Vanguard executive who’s served on CFP Board’s board since 2017, will provide strategic direction to the organization, which now certifies more than 86,000 CFP professionals.

With the CFP Board’s new Code and Standards effective as of Oct. 1, 2019, “this is a pivotal time for CFP professionals and the entire profession,” Brod said in a statement.

“CFP Board has always been known for having high standards for the delivery of competent and ethical financial planning and advice. And we are now setting the bar even higher with the requirement that all CFP professionals be held to a fiduciary standard when providing financial advice,” Brod added.

Immediate past chair Susan John said in the statement that Brod was “a proven leader whose deep knowledge and passion for the financial planning profession have greatly contributed to the work of the Board. We look forward to his continued vision and insights as he leads the Board of Directors in 2020.”

Brod started his financial planning career in the late 1980s, becoming a regional leader of Price Waterhouse’s RIA executive wealth advisory practice.

In 1995, Brod joined Vanguard to launch the company’s first advice offering for high-net-worth retail clients, ultimately leading a $20 billion wealth advisory business.

He later led the company’s Corporate Strategy group and spearheaded a major investment and business transformation in Vanguard’s Financial Advisor Services division, helping to grow the business from $300 billion to over $1.2 trillion.

Prior to retiring, he served as head of Vanguard’s U.S. Sales and Distribution to registered investment advisors, broker-dealers and banks.

Brod graduated from the University of Florida and the Harvard Business School Advanced Management Program.

— Check out CFP Board’s Enforcement Oversight Is Inadequate: Task Force on ThinkAdvisor.