Envestnet MoneyGuide financial planning software has landed its biggest independent broker-dealer partner yet: LPL Financial, the companies said Thursday.
MoneyGuide has become the newest technology solution to be integrated with LPL’s ClientWorks Connected platform. Advisors who opt to use MoneyGuide “will now benefit from an enhanced experience, with data flowing seamlessly between the tool and ClientWorks, making it easier and more efficient for advisors to deliver planning services,” the firms said in a joint announcement.
“The demand for personalized advice continues to rise, making it more important that advisors have access to technology resources that can help them evolve their practices and increase value with clients,” according to Burt White, LPL managing director of Investor & Investment Solutions.
“As a partner to our advisors, we are committed to investing in our technology platform to make it a differentiator for their businesses, across models,” he said in a statement.
The addition of MoneyGuide to ClientWorks Connected provides LPL advisors with “more choice in selecting a fully integrated financial planning solution that can help them more efficiently manage their practices and create an even better client experience,” he added.