LPL Financial’s East Coast headquarters in Fort Mill, South Carolina (Photo: LPL Financial)

Envestnet MoneyGuide financial planning software has landed its biggest independent broker-dealer partner yet: LPL Financial, the companies said Thursday.

MoneyGuide has become the newest technology solution to be integrated with LPL’s ClientWorks Connected platform. Advisors who opt to use MoneyGuide “will now benefit from an enhanced experience, with data flowing seamlessly between the tool and ClientWorks, making it easier and more efficient for advisors to deliver planning services,” the firms said in a joint announcement.

“The demand for personalized advice continues to rise, making it more important that advisors have access to technology resources that can help them evolve their practices and increase value with clients,” according to Burt White, LPL managing director of Investor & Investment Solutions.

“As a partner to our advisors, we are committed to investing in our technology platform to make it a differentiator for their businesses, across models,” he said in a statement.

The addition of MoneyGuide to ClientWorks Connected provides LPL advisors with “more choice in selecting a fully integrated financial planning solution that can help them more efficiently manage their practices and create an even better client experience,” he added.

MoneyGuide helps advisors use financial planning to motivate clients to create, implement and maintain investment strategies as they work toward financial wellness, the companies noted. Via the integration with ClientWorks, LPL advisors will be able to “see real-time account values, down to the position level, as well as plan probability in real time,” they said.

Meanwhile, advisors’ plan reports can be “seamlessly imported back into ClientWorks,” the companies said, noting the software is available to advisors with “single-sign-on functionality, with no extra clicks necessary after logging into ClientWorks, making it easy and effortless to leverage the tool as part of their technology workstation.”

Noting the significance of integrating with LPL, Tony Leal, president of Envestnet MoneyGuide, said in a statement that “by integrating with the largest independent broker-dealer in the country, we’re able to offer advisors premier financial planning software that will empower them with the technology to meet the needs of their clients and help drive growth in their businesses.”

There were already a “significant number” of LPL advisors using MoneyGuide, and Envestnet is “looking forward to the opportunity to work with many more LPL advisors who can benefit from our deep integration with LPL’s ClientWorks platform,” Leal said.