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Life Quality Tracker Firm Raises $12 Million

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A company with a system for measuring consumer wellness efforts has raised $12 million in capital from three investors.

Aktibo Inc., which does business as Sproutt, says the investors are State of Mind Ventures, Moneta Capital, and the Guardian Life Insurance Company of New York.

(Related: Some Consumers Would Still Let Life Insurers Track Them With Smartphones)

Sproutt has developed a Quality of Life Index that summarizes how much people move, how much they sleep, what they eat, what their emotional health is like, and what kind of work-life balance they have.

Yohav Shaham, Sproutt’s chief executive officer, said in the capital raising announcement that the company wants to see life insurers use the index to reward people who make positive lifestyle choices with better policies and lower rates.

Sproutt is based in Hartford, Connecticut. It says in a set of questions and answers on its website that, legally, it’s an insurance broker, and that it earns commissions from insurance companies when it matches consumers with products.

“To ensure, objectivity,” the company says, “we set our employee compensation scheme in a way that makes them indifferent to which insurance company the customer selects; an advisor receives the same commission for all carriers.”

— Read Share Tracker Data With Life Insurers? Consumers Like the Ideaon ThinkAdvisor.

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