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Penn Mutual Goes Deeper Into Rugby

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The Penn Mutual Life Insurance Company is continuing its rugby-based marketing effort.

The Horsham, Pennsylvania-based life insurer announced earlier this week that it has renewed a sponsorship agreement with the National Small College Rugby Organization (NSCRO).

(Related: Penn Mutual Extends Rugby Marketing Effort)

Penn Mutual is the NSCRO’s top sponsor.

Penn Mutual will continue to support the Penn Mutual NSCRO Student-Leader of the Month program, NSCRO National Championship events, and other teams and events.

The NSCRO has relationships with about 400 men’s and women’s college rugby teams.

The list of colleges includes schools such as Boston University, Duke, Emory, Johns Hopkins, Tulane, the University of Miami, Vassar and Wheaton.

At another major U.S. rugby organization, the United States of America Rugby Football Union Ltd., the top sponsor is Ernst & Young.

— Read MassMutual and Symetra Make Sports Sponsorship Deals, on ThinkAdvisor.

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