LIMRA is confirming what MIB Group Inc. and Wink Inc. have been reporting: U.S. individual life sales looked soft in the first quarter.
The total amount of death benefit protection sold increased 3%, but annualized premiums from new policies increased just 1%.
The number of policies sold fell 3%.
(Related: Mortality Table Shift Hits Q1 Non-Variable Life Sales)
LIMRA bases its quarterly life sales reports on an issuer survey. The participating insurers account for about 80% of U.S. life premium revenue, according to LIMRA.
LIMRA does not include the actual policy counts or premium totals in the survey results summary available to the public.