Integrity Marketing Acquires Savers Marketing

Integrity Marketing Group LLC has acquired yet another company that distributes insurance products aimed at older consumers.

The Dallas-based company announced today that it has completed the acquisition of Savers Marketing of Winston-Salem, North Carolina.

Integrity Marketing has used a series of 15 acquisitions to build a company with relationships to about 140,000 independent agents.

Savers Marketing

Savers Marketing was originally part of Savers Life Insurance Company. Employee investors bought the marketing organization away from the life insurer in 2003.

Savers Marketing now offers Medicare Advantage plans, Medicare supplement insurance policies and Medicare Part D prescription drug coverage from companies such as Aetna Inc., Cigna Corp., Humana Inc., Thrivent Financial and Transamerica.

It also offers term life, universal life, final expense life and whole life from a list of issuers that includes companies such as Americo, Assurity, Mutual of Omaha and North American Company for Life and Health Insurance.

The company offers tradition fixed-rate annuities, multi-year guaranteed annuities, and indexed annuities from issuers such as EquiTrust Life Insurance Company, Guggenheim and Lincoln Financial Group.

The Deal

Integrity Marketing and Savers Marketing are not saying how much Integrity Marketing Paid for Savers Marketing.

But Integrity Marketing says that Bill Douglass, the president of Savers Marketing, and three Savers Marketing executive vice presidents will get stakes in Integrity Marketing.

Integrity Marketing describes those four Savers Marketing executives as Savers Marketing co-owners.

Douglass said in a statement that the new partnership with Integrity Marketing will give Savers Marketing more finance, compliance, human resources and information technology resources.

That will help Savers Marketing provide better service for agents, Douglass said.