Integrity Marketing's headquarters in Dallas. (Photo: Integrity Marketing) Integrity Marketing’s headquarters in Dallas. (Photo: Integrity Marketing)

Integrity Marketing Group LLC says it has acquired Senior Select Insurance Group.

Integrity Marketing is a privately held, Dallas-based life and health products distributor with ties to about 140,000 independent agents.

(Related: Integrity Marketing Acquires Medicare Plan IMO)

Senior Select is a privately held final expense life insurance distributor based in LaGrange, Georgia. It was founded in 1995, and it generates about $25 million in new life insurance premium revenue per year.

The company focuses on selling policies that provide $3,000 to $50,000 in coverage immediately, without the applicant having to go through a physical examination, from carriers such as 4Star Life Insurance Company, Foresters, Pioneer American and Gerber Life Insurance Company.

Integrity Marketing is not saying how much it’s paying for Senior Select, but it says Frank Buce, the president and founder of Senior Select, will get an ownership stake in Integrity Marketing.

Buce will continue to run the business, and Senior Select employees will keep their jobs and continue to work in the same office in Georgia, according to Integrity Marketing.

Integrity Marketing says that, thanks in part to the Senior Select deal and other recent deals, it now produces about $200 million in annual final expense life insurance premium revenue.

— Read Integrity Marketing Acquires Final Expense Life Distributor, on ThinkAdvisor.

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