Executives at small and midsize life insurers are still hungry for ways to stand out on social media services, and on mobile devices.
Many of the presenters who spoke last week in Destin, Florida, at the Life Insurers Council’s annual meeting and marketing conference, talked about strategies smaller life insurers can use to capture consumer mindshare.
The LIC is part of LOMA, which, in turn, is part of LL Global Inc. — the umbrella organization for both LIMRA and LOMA. The council’s event in Florida attracted about 100 executives from small and midsize life insurers, including 22 company presidents and chief executive officers, according to the LIC.
Mark Singleton is taking over from Tammy Schultz this year as LIC’s chair.
Schultz is the executive vice president of global preneed business at Assurant’s American Memorial Life unit.
Singleton is the president of 5Star Life Insurance Company, an arm of the Armed Forces Benefit Association. The association has been attracting attention to its website with news items and announcements about matters such as Black History Month and the impact of the recent federal government shutdown on some members’ families.
At the LIC event in Florida, Ryan Thogmartin, owner of Disrupt Media, talked about ideas for branding and social media strategies for companies involved in the funeral profession.