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Industry Spotlight > Women in Wealth

ProEquities Forms Partnership for Female Advisors

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ProEquities says its female advisors can now receive coaching and networking support from the W Source. The independent firm, owned by Protective, said the move comes about nine months after it launched its Women’s Networking Forum.

“We’re excited to kick off our new partnership with the W Source and advance our strategies for creating new opportunities for professional growth among our affiliated women advisors,” according to ProEquities President and CEO Christopher Flint.

“It is more crucial than ever for the advisor communities affiliated with independent firms such as ours to reflect the demographics of the country’s population,” Flint explained. “Our relationship with The W Source not only reinforces our commitment to this broader goal, but also helps us further align expertise, coaching and education resources with our women advisors, so they can continue to excel in serving their clients.”

Based in Birmingham, Alabama, ProEquities has about 700 affiliated advisors, roughly 15% of whom are women. The advisors work with about $16 billion in assets.

The W Source was founded in 2017 in Santa Barbara, California. It has more than 20 members that represent female professionals who meet monthly to share best practices and potentially generate referrals.

The organization also provides chapter heads with proprietary resources and tools, as well as customized coaching. Under this new partnership, ProEquities-affiliated female advisors will be able to form and lead their own groups.

“We are delighted to partner with ProEquities. For far too long, women advisors have pursued opportunities to make professional connections and expand their referral network, only to get baffled by the experience or frustrated with the number of empty conversations,” said Hannah Buschbom, co-founder of the W Source, in a statement.

“The W Source has a strong history of creating forums that provide genuine opportunities to grow, learn and share their experiences with like-minded professionals, including independent women financial advisors,” she added.

Other broker-dealers working with the organization include Advisor Group’s FSC Securities, Royal Alliance Associates, SagePoint Financial and Woodbury Financial Services, as well as Ladenburg Thalmann’s subsidiaries Securities America, Triad Advisors, Investacorp, KMS and Securities Service Network.


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