Along with her team, Christina Townsend works to develop, implement and support strategies, solutions and platforms for wealth managers, RIAs, multi-family offices and trust companies for BNY Mellon Pershing. She also is responsible for relationships with consultants and vendors supporting these market segments.
Prior to her current role, she led the Managed Investments product and transition teams and served on the Managed Investments Executive Committee. She also oversaw the product strategy, roadmap and implementation of clients’ managed account solutions.
Townsend joined Pershing in 2000, starting in the corporate intern program and then working on business process improvement efforts. She managed a team responsible for delivering large-scale technology and new client conversion projects.
She serves as the North America co-chair of BNY Mellon’s Women’s Initiative Network and on the BNY Mellon WIN Operating Committee.
What makes your job special? The technology landscape is changing rapidly, creating new complexities. I focus on helping advisory firms make better, smarter technology decisions that will help future-proof their businesses.
Leveraging our broad view into the available solutions across our organization, industry and the fintech space, my team and I help clients develop a technology ecosystem designed to drive their businesses forward.
I believe that when done right, technology can be a powerful factor in building an enduring business and long-lasting relationships with investors, as well as attracting the next generation of talent, which is why I am so proud of the work that I do.
What tech-related areas do you most focus on in your job? Wealth platforms and custody solutions.