Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Life Health > Life Insurance

You Might Be as Popular as a Dieting Coach: Allianz Life

By Allison Bell

X
Your article was successfully shared with the contacts you provided.

(Related: Boomers Are Also Hungry for More Advice About Insurance: IRI)

The good news is: U.S. consumers may be taking wellness more seriously.

The bad news: You might be competing for consumers’ attention with people who have a strong opinion about whether spaghetti is suitable for people who need to lose weight.

The consumer insights team at Allianz Life Insurance Company of North America has included data hinting at that possibility in a summary of results from a recent online survey of 1,278 U.S. residents ages 18 and older.

One of the questions was about which professionals the participants would most like to see in 2019, if they had free access to those professionals. Participants could identify two types of participants they most wanted to see.

Financial professionals came in first: 43% of the participants said they would like to talk to financial professionals.

But financial professionals tied for first with nutritionists, with 43% of the participants interested in getting professional help with diet.

Here are the “want to see” ratings for three other types of professionals:

  • Personal trainers: 35%.
  • Lawyers: 31%.
  • Therapists: 30%.

— Read 4 Ways Wellness Can Cost Annuity Clients a Fortune, on ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on LinkedIn and Twitter.

Allison Bell

Think_Allison

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.