Snappy Kraken, the advisor-focused marketing technology company, announced a partnership that leverages prospective clients’ interest in finding their “risk number” created by Riskalyze’s assessment tool to help advisors get more clients.
The new offering was formally rolled out Thursday at Riskalyze’s Fearless Investing Summit in San Antonio.
Snappy Kraken cofounder and CEO Robert Sofia said in a statement that the firm has built a digital marketing campaign designed to generate more Riskalyze leads for an advisor’s business.
“We’re big fans of Riskalyze,” said Sofia in an interview. While advisors are happy to attract new client leads by placing Riskalyze’s lead generation questionnaire (LGQ) on their websites, the challenge, Sofia said, is “how to drive more traffic” to advisors’ sites from prospects who wanted to find their risk number.
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Thus the custom marketing campaign, that includes a package of email blasts, coordinated social media posts and advertising spots to run on Facebook and Google.
Advisor users can go to Snappy Kraken’s site to sign up for the campaign, including uploading their logo. There is no charge for the campaign for existing users, except for the advertising (Snappy Kraken does offer a free trial of its services). Existing users pay $79 per month for Snappy Kraken’s range of marketing services that includes email campaigns to leads, newsletters and social posts.
(In April, ThinkAdvisor wrote about a new video service that the company launched for advisors.)
Regarding the cost of the advertising, Sofia said his firm partners with a large online advertising firm that allows it to offer an attractive price point for advisors, and guarantees a certain number of page views of those ads.