Much Consumer Interest in Medicare Advantage Is Soft: Deft

Traditionally, the Medicare supplement (Medigap) insurance market has tended to have less bureaucracy for agents, and higher compensation for agents, than the Medicare Advantage plan market has had.

Analysts at Deft Research have found another possible advantage for agents in the Medigap market: Medigap prospects may be more enthusiastic about what they think they’ll be buying.

(Related: 3 New Medicare Plan Shopper Secrets)

Analysts at Deft Research have published data on the enthusiasm gap in a new slice of data from an online survey conducted in April and 2018.

People who are not disabled and who are not getting kidney analysis get a Medicare initial enrollment period that lasts from three months before they turn 65 to three months after they turn 65.

The Deft Research sample for the new slice of data included 1,359 Medicare “age-ins,” or people ages 64 to 65.25.