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Regulation and Compliance > Federal Regulation > SEC

A Close-Up View of the SEC's 'Fiduciary' Proposal

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At press time in mid-April, industry officials were anxiously awaiting the Securities and Exchange Commission’s April 18 meeting to unveil the agency’s much anticipated fiduciary proposal.

In releasing the open meeting notice, the securities regulator described its three-pronged proposal as addressing:

• New and amended rules and forms to require registered investment advisors and registered broker-dealers to provide a brief relationship summary to retail investors.

• A rule to establish a standard of conduct for broker-dealers and natural persons who are associated persons of a broker-dealer when making a recommendation of any securities transaction or investment strategy involving securities to a retail customer.

• A Commission interpretation of the standard of conduct for advisors. As you read this, the agency has likely approved the proposal, and it’s now out for a public comment period. Industry sources anticipated that the SEC would release the proposal at its April 18 meeting or a few days thereafter.

“It looks like they’ve got the key components of a good rule,” Barbara Roper, director of investor protection for the Consumer Federation of America, told Investment Advisor. “Now we’ll have to see if [the SEC has] gotten the details right. After years of waiting, we’re looking forward to having that opportunity.”

Steve Saxon, an attorney specializing in the Employee Retirement Income Security Act with the Groom Law Group in Washington, added that the “regulated community is watching the developments at the SEC with tremendous interest.”

Saxon said he’s particularly interested to see whether the SEC “advances a rule that would confer fiduciary status based at least in part on how individual representatives title themselves.”

Also, the standards of conduct proposed for broker-dealers and registered investment advisors, Saxon added, “will need to somehow address conflicts of interest and the question is whether a disclosure-based approach would suffice for SEC purposes as it has in the past.”

Opined Saxon: “If the SEC is able to capture the high ground with a workable standard, it could be a model for future DOL rulemaking efforts, or at least put some pressure on the DOL to come up with a consistent set of rules.”

At press time, there was still no word from the Labor Department on how it would proceed after the 5th Circuit Court of Appeals vacated Labor’s fiduciary rule in its entirety.

According to Raymond James Washington Policy Analyst Ed Mills: “Any proposals released by the SEC would likely initiate a multi-year process before a rule is fully developed and implemented.

“We continue to believe that an SEC-led rule will be more disclosure-based and will not have the same legal liabilities as the DOL’s fiduciary rule,” Mill explained in a briefing note on the matter. “The SEC’s action will serve to limit confusion regarding their role and the status of a fiduciary rule given the 5th Circuit Court of Appeals decision to vacate the DOL’s fiduciary rule.

More Details Fred Reish, partner in Drinker Biddle & Reath’s employee benefits and executive compensation practice group in Los Angeles, explained that the SEC needs to provide guidance on three “critical” issues: “What is the standard of care for registered investment advisors, who are already fiduciaries under the securities laws? What is the standard of care for broker-dealers when providing advice to retail investors? How are conflicts of interest to be disclosed and/or mitigated?”

According to Reish, the SEC’s plan will “clarify and add detail” to the fiduciary standard for RIAs. “Right now, there isn’t any comprehensive and integrated explanation of the duty of care and loyalty owed by RIAs to investors.”

Karen Barr, president and CEO of the Investment Adviser Association, stated that IAA is pleased that the SEC “is not proposing new conduct rules under the Advisers Act,” and that the proposal is also expected to include a provision for “interpretive guidance” under the Act.

The fiduciary duty under the Investment Advisers Act, Barr maintains, “is well-understood and has served investors, the economy and the capital markets well for more than 75 years,” adding that IAA is encouraged that the SEC plans to solicit comment from the industry on any proposed interpretive guidance.

Roper sees the SEC’s plan to clarify the Advisers Act standard as “a positive sign.” The SEC, she said, “has too often been willing to tolerate harmful conduct under the Advisers Act as long as it is disclosed. I’m hoping that their clarification will be that it is the harmful conduct that violates the rule and not just the lack of disclosure.”

CFA, Roper continued, also will be looking for “any willingness on the part of the SEC to rein in toxic incentives that encourage harmful advice. I’m realistic enough to know they [the SEC] aren’t going to be as tough on conflicts” as the Labor Department’s fiduciary rule was.

Standard of Conduct As to the securities regulator’s intent to establish a standard of conduct for broker-dealers, Reish explained that beyond the broker-dealer “suitability” standard, the SEC likely will create “a more demanding standard with a duty of loyalty.”

Roper added that she sees the standard for brokers being characterized as “a best-interest standard, rather than a fiduciary duty.” The question is, she adds, “whether it will actually require brokers to act in their customers’ best interests, or whether it will simply tinker around the edges of the suitability standard.”

What About Conflicts? Roper explained that her hope is that the SEC will “at least prohibit firms from creating incentives (e.g., quotas for the sale of proprietary products …) that encourage brokers to base their recommendations on their own financial interests rather than the customer’s best interests.”

It’s one thing, she continued, “to say firms are going to carefully manage conflicts that naturally occur in the market (like the conflicts associated with differential compensation). It’s another thing to say they are going to manage the conflicts they intentionally create.”

Reish sees the SEC relying on disclosures to shine a light on conflicts. “Chairman Clayton has been talking about shorter and simpler disclosures, perhaps only a few pages long,” he said.

Washington Bureau Chief Melanie Waddell can be reached at [email protected].


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