Each annual meeting hosted by the National Association of Independent Life Brokerage Agencies is meant to help the industry succeed amid challenges. One such session at the recent NAILBA 35 conference in Dallas did just that.
Life Happens, the non-profit organization, has been working to better educate the public about important insurance planning topics since 1994.
Life Happens has also been arming insurance agents with key business resources.
“We concentrate on educating consumers on what our products do, not what they are,” Marv Feldman, president and CEO of Life Happens, said during the organization’s NAILBA 35 presentation. “The problem we have is people will buy our products, then several years later they forget why they bought it and they lapse it.”
That’s where Life Happens comes in. The organization has tools agents can use to reinforce to consumers why they first bought a particular insurance product.
“We educate, motivate and build confidence,” Feldman said. “We do this in three basic areas: life insurance, disability insurance, long-term care insurance.”
Life Happens also has become successful when it comes to using well-liked celebrities to promote the importance of life insurance. Take its latest campaign featuring spokeswoman Danica Patrick. The promotion has been Life Happens’ most successful campaign to date.
Continue on to watch a video that illustrates just how successful the Danica Patrick promotion was.
“We made a decision to not go with a story of loss,” Feldman said. “Instead, we went with a story of someone who is in a very risky profession. It’s worked out exceptionally well.”