If there is one thing in business that’s priceless, it’s your reputation.
Whether you have actively developed an online presence or not, one of your most important tasks is protecting that reputation.
Yes, managing your reputation today must include developing and protecting your image online. Just like you strive to protect your credit, you should regularly check for online activity connected to your name and your business. Anyone can post information about you, whether you have a strong Web and social media presence or not.
Ultimately, it’s better to develop your own online reputation, so you are in control of generating positive search results through your online posts and profiles.