NorthStar Financial Services Group has named Jon Baum executive chairman, according to an announcement Monday morning.
Baum will be responsible for setting strategy and focus to help facilitate the continued growth of NorthStar and its subsidiaries. The Omaha-based holding company’s subsidiaries include ETF strategist CLS Investments, mutual fund administrator Gemini Fund Services and Orion Advisor Services, the outsourced portfolio accounting and management service.
Baum has ambitious goals for his new role, which starts immediately.
“The entire industry is in the throes of a seismic digital shift, where access to information is more important than ever before,” Baum said in a statement. “To succeed, companies need to capture market share by breaking down outdated business development methods and transforming them to suit rapidly changing times. NorthStar understands these dynamics, and in turn is paving the way for companies in this industry to adapt their models – whether in asset management, technology or fund servicing – into forward-thinking solutions that fit the end user. I’m honored and excited to be a part of that.”
Baum was previously chairman and CEO of The Dreyfus Corp., a subsidiary of BNY Mellon, where he served on the executive committee of BNY Mellon Asset Management and on the operating committee of BNY Mellon Corp.
Before Dreyfus, he was president and COO at Scudder Investments, a division of Deutsche Asset Management. Before that, he spent nearly 20 years at UBS Financial Services.