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NAILBA 34: A world of opportunities

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“The marketplace is about to experience a milestone disrupter,” according to Mammen Verghis of Prudential. 

In a recent email exchange, Verghis stated that, “By 2020, multicultural consumers will account for nearly 4 in 10 of the U.S. population; by 2050, they will be the majority U.S. population.” 

On Friday, November 20, NAILBA 34 attendees will learn more about this topic in the breakout session, “Our Changing Society – Tap Into a World of Opportunities.”

Mammen Verghis, Prudential, will moderate the discussion. Speakers include: Aaron Baldwin, New York Life Insurance Company; Michael Gomez, Highland Capital Brokerage; George Gore, Capitas Financial Midwest; and, Jack Zhao, East and Ocean Associates.

Verghis stated, “You have the opportunity to go where no advisor has gone before. Research shows that, in general, multicultural markets are not being approached by most financial professionals. You’re uniquely poised to provide the professional guidance people need. Sometimes, individuals in multicultural markets feel overwhelmed and delay taking action on financial protection from life insurance and investments.”

In a separate email sent this week, an outline detailed highlights for the upcoming discussion. Attendees can expect to:

* Gain more clarity about the wealth of opportunities in the multicultural marketplace.
* Demystify proven strategies for approaching and successfully working with people who may be different from you.
* Be surprised as we debunk common misconceptions surrounding age, gender, and ethnicity.
* Discuss the best practices you can implement in your business right away. 

The most successful advisors already understand that clients and prospects are not cloned in a factory. What approach and what marketing works for one consumer can fall on deaf ears with the next. That’s why it’s vital that advisors approach each client or prospective client as if they’re unique.