LIMRA and LOMA today announced the winners of the third annual Social Media Silver Bowl Awards at the 2015 Social Media Conference for Financial Services in San Francisco, Calif.

The Social Media Silver Bowl awards recognize originality, innovation and effective social media campaigns or programs by financial services companies.  In the past, award categories acknowledged the best use of platforms such as Facebook, Twitter, etc. In 2015, the awards recognize best use of social media for specific business areas such as customer service, recruiting and others.

“We re-positioned our award categories because social media has quickly evolved to become social business,“ said Stephen Selby, assistant vice president of Regulatory Services for LIMRA.  “We want the Silver Bowl awards to reflect the innovative work by financial services companies in the areas that are essential to their business.”

Twenty-seven companies from five different countries submitted 48 entries for consideration.  LIMRA and LOMA enlisted 30 financial services executives to judge the submissions.  Executives did not review submissions from their company.

The 2015 LIMRA LOMA Social Media Silver Bowl Award winners:

Best Integrated Social Media Campaign

Voya Financial: “Born to Save”

Best Use of Social Media by an Agent/Advisor

Thrivent Financial: Hannah Sorensen Sun Life Financial: Rebecca May-Gorges

Best Use of Social Media for Customer Service

Allianz Turkey: “Social Customer Care”

Best Use of an Emerging Social Channel

Transamerica: “Vine Campaign”

Best Use of Social Media for Social Good

John Hancock: “There’s Only One Boston”

Best Use of Social Media for Recruiting

COUNTRY Financial: “Candidate Experience”

Best Use of Social Media for Consumer Education

Prudential: “Bring Your Challenges”

Best Use of Social Media by a Company Outside the United States

Allianz Turkey: “Becoming One”

The Social Media Conference for Financial Services brings together social media leaders from the financial services industry with other experts from inside and outside the industry.  Each year executives and their teams in marketing, e-marketing, sales, distribution, compliance, IT, and operations attend the conference to learn the latest developments in social media and how to apply them to their businesses.