Today — and every day through the beginning of 2030 — 10,000 Baby Boomers will turn 65, marking one of the biggest demographic shifts our country has ever seen. There’s a lot to say about this market: they’re forward-thinking, Web-savvy and feel significantly younger than they actually are. Spanning two full decades, they’re also very hard to label. Boomers in their mid-forties have different needs and concerns than those who have just reached retirement age. Below, you’ll find more on the specific needs of each segment of this market.

What Boomers Want from Agents