“Go forth and network” may be one of the most hackneyed pieces of advice you can hear in the business world. Whatever it is you seek—a prospect, a client, a promotion, a new career—networking is usually offered as the answer. But according to Vickie Milazzo, successful businesswoman and author of “Wicked Success Is Inside Every Woman,” many people are not networking the right way.
“I see many people investing a lot of time and energy into meeting new people and making those people like them,” explained Milazzo. “The problem is, they’re making connections with the wrong people or they’re approaching the right people the wrong way…or both!”
Milazzo began her professional life as a nurse and later started a company that consults with attorneys on medically related cases. She built up her company by cultivating relationships with a select group of people who could help her achieve success, in her case, attorneys.