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February 29, 2012 at 11:06 AM
BlackRock launched on Wednesday what it calls a “multi-faceted global initiative”, designed to help investors deal with low yields and volatile markets. The platform, called “Investing for a New World” includes a range of ongoing communications for retail and institutional investors and financial advisors, as well as investor education and advertising in a variety of digital, print and social media around the world.
“We believe leadership is needed in these uncertain times and that no one is better positioned to provide financial leadership than BlackRock,” said Frank Porcelli, head of the firm’s U.S. retail business.
The initiative outlines five practical actions to help investors take advantage of a broader array of assets, strategies and investment styles. They include:
- Rethinking the cost of holding cash and how even low rates of inflation erode its purchasing power over time;
- Seeking new sources of income with the potential to provide for current financial needs as well as build wealth over the long term;
- Considering the potential of alternative investment vehicles to provide above average returns and manage risk as they are less likely to move in tandem with stocks and bonds;
- Actively employing index-based products, such as ETFs, to access a wider range of markets efficiently and effectively;
- Taking advantage of increasing longevity by re-evaluating risk tolerances and asset allocations in light of longer investment horizons.
In a speech to the Council on Foreign Relations in New York today, BlackRock Chairman and CEO Larry Fink urged others in the asset management industry to work together to help reignite investment and growth through a focus on the long term.
