National Advisors Trust on Tuesday opened its 10th Anniversary Celebration Conference for registered investment advisors (RIAs), in San Francisco. In addition to offering details on its Trust Officer Inside program, the trust company will give attendees a peek at its upcoming AdvisorDesk CRM “multi-custodian platform” and is introducing the Envestnet UMA, “a customizable solution that combines multiple investment products in one account registration,” according to announcements on Tuesday and Wednesday.
The Trust, which is RIA-owned, has a program which helps RIAs market trust services to clients, the Trust Marketing Office (TMO). “The TMO program places a dedicated trust officer in the RIA’s office to implement and manage a trust service marketing program for that firm, to work with advisors and their clients,” according to Tuesday’s release.
The trust company explains that Trust Officer Inside program takes its lead from a 2009 initiative, Trust Representative Office (TRO) that private-labeled trust services for RIA’s clients. That program serves “over 25 private branded TROs in 17 states,” the announcement said.
“The future success of RIAs will be influenced greatly by how well they embrace trusts as a key strategy for their clients,” Ronald Ferguson, CEO of National Advisors Trust, stated in the release on Tuesday. “Research shows us that $40 trillion in assets will transfer in the next 20 to 25 years. Over $11 trillion will transfer just in the next five years from people who are now 64 to 84 years old.” Ferguson added, “As a non-competitive trust partner with our 130+ RIA firms that we support, we are doing everything we can to help position these firms to catch as much as possible of that $40 trillion.”
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Conference attendees will also get a preview of AdvisorDesk, National Advisors Trust’s integrated CRM system, which “is a multi-custodian platform providing for a robust, rules-based portfolio management capability combined with model-based rebalancing, trading and trade order management,” according to the release.