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Technology > Investment Platforms > Turnkey Asset Management

Baird Draws Four Advisors From Morgan Stanley, Opens Wealth Management Office

By Janet Levaux

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Baird said that it just added four financial advisors and opened the firm’s first wealth management office in Charlotte, N.C.

The Parrott, Forbes & Floyd Group, formerly with Morgan Stanley Smith Barney, “brings 100 years of combined industry experience to Baird and collectively oversees more than $350 million in client assets,” the company said in a statement.

The team joining Baird includes Michael Parrott, CIMA; Charles Forbes, CIMA, CRPS; Trea Floyd, CFP; and James Bunting.

The office also includes branch manager Landrum Henderson, who joined the company in October 2009 from Bank of America.

“I couldn’t be more pleased to welcome Mike, Chuck, Trea, Jim, Linda and Kristy to Baird,” Henderson said in a statement. “Widely recognized as a well established and highly respected team, they will be instrumental in establishing a wealth management presence for Baird in Charlotte.”

Baird’s Charlotte office is currently located at 5605 Carnegie Blvd., but will relocate permanently to the Piedmont Row complex later this year.

The firm’s private wealth management business continues to grow, having added more than 100 FAs in 2009 and 30 advisors and branch managers since the beginning of 2010 – the vast majority from the four wirehouses.

Baird now includes more than 650 financial advisors, who oversaw more than $58 billion in client assets as of March 31, 2010.

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