Edelman: Trust In Insurers Creeps Higher (CORRECTED)

U.S. consumers may trust insurers slightly more than they did 3 years ago, but they still distrust insurers about as much as they distrust media companies.

Daniel J. Edelman Inc., Chicago, which does business as Edelman, has reported that finding in a summary of results from a 2010 “U.S. Trust Barometer Survey” of 500 college-educated individuals, ages 25 to 64, who pay attention to business news.

The percentage of survey participants who trust insurers increased to 32%, up from 29% when Edelman conducted an earlier trust survey.

Insurers previously ranked last in terms of levels of public trust. They now tie for last place with media companies, Edelman says.