Legal & General America, Rockville, Md., has introduced a new, complementary series of term life insurance products from Banner Life and William Penn.
Meeting the need for sufficient death benefit protection, the Life Value Term(TM) products fit with the companies’ focus on protection-based life insurance for America’s families. The 20- and 30-year term plans have initial premiums that start lower than traditional level premium term, allowing buyers to afford the full coverage needed while their insurability is optimum, even if their budgets are tight. Life Value Term 20 can be issued ages 20-70. Life Value Term 30 can be issued ages 20-60, five more years than Banner and William Penn’s traditional term plans. Conversions are allowed with both products.
The gently increasing, guaranteed premiums make the products competitive with level premium term over the full term period. With the lower early premiums customers won’t have to cut back on the face amount to afford the premium. With the gentle increase they can afford the slightly higher premiums from year to year.