Principal Financial Services Inc. is offering a a rider designed to build early cash value for its universal life policy for small businesses.

The product, Principal Universal Life Flex, gives employers a way to get life insurance protection for the business owner and key employees.

The policy’s new surrender-value enhancement rider gives policy holders the opportunity to build up high cash value early in the policy, helping to preserve capital and create liquidity, according to the company, part of Principal Financial Group, Des Moines, Iowa.

The cash value of a business owned policy shows up on the balance statement as an asset of the company. By increasing early cash value, the rider can help a company reduce the hit to earnings created by the difference between the premium and the cash value of the policy, Principal notes.