Social Media
The latest news and advice about successful social-media communications, including the best methods and strategies for financial advisors.
Compliance clash: FINRA rules and state laws at odds over social media
By Susan T. Stead, Benjamin C. ChynskyFINRA wants advisors' social media accounts to be monitored, but some states won't allow it.
October 10, 2013
Firm Reaps Huge Growth Fulfilling Advisors’ To-Do ListsWe connect the dots between what the advisor knows he needs to do and what he has time to do, says Robert Fross of Platinum Advisor Strategies.
October 09, 2013
3 Steps for Advisors to Drive Client LoyaltyLoyal clients are an advisors most effective sales force, adding repeat or add-on business. Here's how to use social media to generate client loyalty.
October 08, 2013
Ritholtz’s Big Picture: 24-7 Media Cycle Is Going to the BlogsA pundits panel of chief strategists join star bloggers Barry Ritholtz and Josh Brown to bemoan the insanity of the 24-7 financial news cycle.
October 02, 2013
Staying Compliant With the SEC’s Anti-Testimonial RuleThe Investment Advisers Act of 1940 explicitly prohibits client testimonials. What does that mean in 2013?
October 02, 2013
Putnam’s Portrait of the ‘Social Advisor’: Younger, Likes LinkedIn, Gets ReferralsStudy finds that advisors who use social media daily tend to be younger than average; 49% say they get new clients through social efforts.
September 30, 2013
3 Tips to Stay Compliant on Social MediaAdvisors and their firms must have policies in place to govern how they address social media and how they train people to use it.
September 30, 2013
Web Expert Unveils Social Media’s Untapped Client RichesClara Shih is on a mission to help advisors win new clients, build stronger relationships with current ones and bolster their brands via social selling.