Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Census Tables Show the Pain of the Top 10%
By Allison BellThe income cutoff for households in the top 10% fell hard in 2004 and has never recovered.
September 01, 2023
Honor a Loved One for Life Insurance Awareness MonthBarbara Pietrangelo, Life Happens' chair, says single parents will be a focus of this year's campaign.
August 25, 2023
California Warns Against Dishonest Marketing Tied to Long-Term Care ProposalThe state says basing promotions on a program that does not exist is deceptive.
August 24, 2023
Bankers Life and CNO Raise $407K for Alzheimer's AssociationAgents and employees have seen what dementia does, CNO's Scott Goldberg says.
August 17, 2023
Carol Harnett, Council for Disability Awareness President, DiesHarnett helped insurers promote the idea of insuring workers' ability to earn a living.
August 15, 2023
Life Settlement Firms Wrestle for Your Clients' PoliciesOne has added a policy owner self-service site. Another is highlighting advisor compensation.
August 01, 2023
Nationwide Maps Consumers' Long-Term Care Insurance ConfusionMany consumers who claim to have LTCI coverage confused it with health or disability insurance.
July 27, 2023
8 Local Influencers You Need to KnowKnowing the right people means your name could be at the top of the list when an individual asks for advisor referrals.