Long-Term Care Planning
Long-term care insurance news and analysis, including coverage of short-term care insurance, long-term care hybrid products, and other arrangements for paying for long-term and post-acute care.
Explaining LTC need by the numbers
By Margie BarrieQ: Convincing prospects of the need for LTC insurance is difficult. Can you provide some approaches to respond to this objection? A: There are several ways to overcome this objection. Kathleen Smith, an agent in Mt. Juliet, Tenn., shares her
March 09, 2009
See Your Sales Sizzle with the $5 Employer-Paid LTCI CaseWhether you're a home office marketer or a producer in the field, you're always searching for new ways to expand your business. Yet, you may be overlooking the growing sales potential for long-term care
March 04, 2009
Pru Brings Out Basic Long Term Care ProductPrudential product aims to make long term care insurance choices easier for consumers.
March 02, 2009
Survey: More boomers opt for LTCIMore than half of individual long-term care insurance buyers were between the ages of 55 and 64 in 2008. The findings are the latest from...
March 01, 2009
Sell the need not the policyLong term care insurance is a challenging product. It provides a solution to a relatively straightforward problem, which is the need to fund long term care. Policy features and options can be quite complex, however, and it's easy to start
March 01, 2009
Stay connected especially in tough timesThere is never a bad time for good communication. For independent financial advisors, communication is one of the cornerstones of a good practice. Good communication leads to satisfied clients. Satisfied clients tell their friends and family. They
February 28, 2009
Sell the need not the policyLong term care insurance is a challenging product. It provides a solution to a relatively straightforward problem, which is the need to fund long term care. Policy features and options can be quite complex, however, and it's easy to start
February 28, 2009
Stay connected especially in tough timesThere is never a bad time for good communication. For independent financial advisors, communication is one of the cornerstones of a good practice. Good communication leads to satisfied clients. Satisfied clients tell their friends and family. They