Long-Term Care Planning
Long-term care insurance news and analysis, including coverage of short-term care insurance, long-term care hybrid products, and other arrangements for paying for long-term and post-acute care.
Don’t let your marketing message go stale
By Maribeth KuzmeskiBefore you do any marketing, conduct your own messaging strategy session by asking the following five questions:
April 26, 2012
The Short Term Care RevolutionSTC products might be right for those on tight budgets or with LTCI with long exclusion periods.
April 26, 2012
Study: Sales of Asset-Based LTC Insurance Rise by 20%The study finds that more than half (53%) of male buyers of LTC policies were under age 65. In the prior years study, only 48% were under age 65. The percentage of women buyers under age 65 also increased to 50% from 44% in the prior year.
April 25, 2012
Top 10 Most Expensive States for Long-Term Care Costs: 2012Those anticipating a need for LTC might want to steer clear of these states if they want to keep costs down.
April 24, 2012
When Your Advisory Skills Aren’t EnoughMany times, a life challenge your clients are facing will keep them from working productively with you. Here are some examples of how to tap outside networks of support to deal with addiction, debilitating illness, aging and parenting.
April 24, 2012
Rumors of LTCI's Demise: Greatly ExaggeratedThis is an $11 billion industry, and an $11 billion a year industry is far from dying.
April 24, 2012
3in4: Got MediaOrganizers of a long-term care insurance promotional campaign says their efforts are paying off.
April 24, 2012
Rumors of LTCI's Demise: Greatly ExaggeratedThis is an $11 billion industry, and an $11 billion a year industry is far from dying.