Who's using them?
By staff WriterWhether it's pens, golf balls, T-shirts, mint tins or portable USB drives, company logos and messages are everywhere. Every industry is hip to the marketing boost promotional products provide. The financial industry was No. 2 on PPAI's
October 01, 2008
Who's using them?Whether it's pens, golf balls, T-shirts, mint tins or portable USB drives, company logos and messages are everywhere. Every industry is hip to the marketing boost promotional products provide. The financial industry was No. 2 on PPAI's
October 01, 2008
Successful promotional campaignsPromotional products aren't as effective as they can be when used outside the parameters of a marketing campaign. To effectively promote a new product, service, seminar or business, the Promotional Products Association International suggests a
October 01, 2008
Five mistakes investors should avoid during a financial crisisWith the Dow falling 777 points and Congress opting to not enact the $770 billion bailout, investors need help to avoid further financial hardships. In today's market, people sell when it is time to buy and invest when it is time to sell.
September 30, 2008
Target the young and the restlessSell the solution not the problem Use illustrations Understand it's not your "parents' generation" Keep abreast of new product improvements Take a long-term, consultative approach
September 30, 2008
Successful promotional campaignsPromotional products aren't as effective as they can be when used outside the parameters of a marketing campaign. To effectively promote a new product, service, seminar or business, the Promotional Products Association International suggests a
September 29, 2008
HR execs show little concern over boomer exodusSo what? That's the sentiment more than 2,500 senior HR and training executives are showing about the loss of talent due to boomer retirement. Novations Group,...
September 26, 2008
A generation of giving backFour in five boomers say "I have been very fortunate in my life," a new Focalyst study is reporting. In fact, in 2006 boomers made...
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