Four 'P's for your marketing plan
By Danielle AndrusThere are four 'p's to keep in mind when developing your marketing plan. In his book, "Bridging the Value Gap," Thomas F. Rieman writes, "[W]hile...
January 07, 2009
The insurance industry glass is half-emptyA.M Best agrees with the consensus view the deepest U.S. recession in decades is showing some signs of improvement. "Credit spreads have narrowed considerably for most...
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
January 06, 2009
Retirement's slump: just how bad is it right now for boomers?You know things are bad for boomers when AARP says the recession is hitting its members hard. Reuters reports AARP's recent survey of Americans aged...
January 06, 2009
Social Security Administration offers new "Retire Online" application serviceThe Social Security Administration's new campaign for its "Retire Online" application tool boasts the phrase, "it's now easier to retire than ever online." Let's hope...
January 06, 2009
Unemployed boomers face options for acquiring health insuranceLaid-off boomers and those forced into early retirement struggle to find affordable health insurance. U.S. News & World Report examines seven scenarios for this particular...
January 06, 2009
Make lead generation work for youIn these tough times, making the most of lead generation can be a difference maker for financial advisors. I reached out to readers and experts recently and hit a gold mine in marketing guru Jeff Dobkin (the author of five books on direct marketing)
January 06, 2009
Securities class action trends37%: Percent increase in securities class action filings from 2007 to 2008. 43%: Percentage of filings since Dec. 14, 2008 that are related to the credit crisis. 50%: Percentage of class action filings related to the credit crisis in
Commentary