Robinhood Markets Inc. customers will soon be able to direct artificial intelligence agents to trade equities and make purchases on their credit cards for them.
A client will able to establish an agentic trading account that's entirely separate from the customer's standard portfolio, limiting the funds an agent can access to only those deposited, according to a statement Wednesday. The investor can then direct the AI agent to build a diversified portfolio from scratch, for example, or adjust concentrations to take advantage of opportunities as they arise.
"Some people are setting up hypotheses, some people are doing rebalancing," Abhishek Fatehpuria, Robinhood's vice president of product management for brokerage, said in an interview. "When we enable customers to connect their outside agents and outside tools, the possibilities are pretty vast."
Fatehpuria also said he's looking forward to learning how different people use the product, which will inform how the team develops it.
Like other firms in the retail-investing space, Robinhood has already leaned on AI to enhance some of its products, including its wealth-management services via a product called Robinhood Cortex, which provides analysis and insights to optimize holdings.
Rival Charles Schwab Corp. also highlighted wealth management as an area where AI can help rather than hurt the sector, making advisers' jobs more efficient and focused on complex client needs.
Customers of Menlo Park, California-based Robinhood initially will be able to direct an agent to engage only with equities, with support for options, cryptocurrencies, event contracts, futures and other products to come later, according to the statement.
Robinhood Gold cardholders can also direct AI agents to transact on their behalf, but only after setting a monthly spending limit and opting into or out of required manual approvals, according to the statement.
A cardholder may, for example, set up an alert for a coveted restaurant reservation, directing the agent to book it when it becomes available, or a fashion devotee may ask an agent to scour the internet for a sought-after handbag and purchase it if the total cost is below $2,500.
Customers with Robinhood Gold cards will gain access to the capability first, with Platinum cardholders to be added after that card launches later this year.
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