Fidelity on Thursday announced the launch of Fidelity Trader+, a free, integrated trading platform with insights, analytics and trading tools aimed at active, self-directed retail investors.

The platform, available on the web, desktop and mobile devices, incorporates insights from Fidelity's most active traders, who routinely use multiple platforms to generate ideas, conduct research and execute trades, the company said.

“Fidelity Trader+ is an evolution of our best-in-class trading technology that brings together industry-leading execution speed with sophisticated tools in one integrated experience, making it seamless to accomplish trading goals from anywhere, anytime," said Josh Krugman, senior vice president, brokerage.

“Staying connected to and having the pulse of the markets is essential for a successful trader,” Krugman added. “When news breaks or a price alert hits, it’s critical advanced traders can make their next move no matter where they are. Fidelity Trader+ delivers that access to saved orders and positions instantly across the platform."

The platform builds on the tools available to all self-directed investors at Fidelity, including portfolio insights, $0 commissions for online U.S. stock and ETF trades, a free tax-loss harvesting tool, and active trader services including dedicated phone support.

The enhanced experience includes:

  • Dynamic tools, custom charts and streaming data on platforms that let investors start a trade on one device and complete it on another including an enhanced options experience
  • A downloadable desktop platform with advanced charting and research tools, a customizable interface, and integrated screen sharing with Fidelity trading specialists
  • Access to Fidelity Crypto on mobile and web, with desktop integration in 2026
  • Single-score third party analyst ratings, custom alerts and $0 commissions help trade with confidence

Fidelity Trader+ is a direct-to-retail offering for investors managing their own assets, a spokesperson said.

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